Estimates from the U.S. Department of Agriculture show that the average American wastes between 225 and 290 pounds of food every year. As a whole, Americans waste enough food to feed 2 billion extra people annually. Many other developed nations also have a comparable scale of food wastage. One of the most common causes of food wastage is over-shopping. Too often, we buy much more than we need but we do not always do that on purpose. A lot of people over-shop because they do not know what they have and what they need.
Fridge Eye is a smart technology that gives you a wide-angle view of the contents of your fridge (or pantry). Once installed, the device transmits live images to your phone, giving you real-time access to what you have in your fridge. That way, you’ll have a better idea of what you need to buy and what you need not buy. It’s the most affordable way of making your fridge smart.
Design and features
The Fridge Eye is a refrigerator camera that is specially designed to make your fridge smart at a cost that doesn’t break the bank. If you’ve always fantasized about how much you could save on your grocery bills through a smart fridge but have found the cost prohibitive, the Fridge Eye is the perfect device for you. It allows you to assess the contents of your fridge on the go and consequently, makes it easier to shop only what you need. It promises to help you save cost on your grocery bills, save time, and also plan your meals.
No more grocery lists
If you have never been a fan of drawing up cumbersome grocery lists or you end up forgetting essential items despite all your effort, Fridge Eye is the innovative solution you’ve been looking for. With the ability to view a photo of your fridge or pantry anywhere and anytime, you can easily do without a grocery shopping list. Simply bring out your phone at the store and you can decide what and what not to buy.
User-friendly
Fridge Eye is easy to use for everyone and it doesn’t require any special training. Simply mount the device in your fridge and set up the Wi-Fi configuration. The app’s interface is simple and user-friendly and the device can record common grocery items.
Perfect for Eco-conscious consumers
Asides the fact that food wastage is morally wrong, it has far-reaching impacts on the environment. According to a study published by WWF, the food system is the largest emitter of greenhouse gases and consumer of natural resources. The system consumes 34% of land, 69% of water, and is responsible for about a quarter of greenhouse gas emissions. If food wastage is curbed, about a third of the food system’s greenhouse gas emissions would be controlled. Equipping your fridge and pantry with a Fridge Eye could go a long way in helping the fight against food wastage.
Pricing Info
Fridge Eye is currently at the crowdfunding stage. The Indiegogo campaign has met 86% of the target with about 10 days left. You can visit the official campaign page to check out the available pledges and rewards.
Startup
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend to become registered, startups refer to new businesses that intend to grow large beyond the solo founder. At the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to be successful and influential. Some startups become unicorns; that is privately held startup companies valued at over US$1 billion.
Actions
Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will begin market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate their business models. The startup process can take a long period of time (by some estimates, three years or longer), and hence sustaining effort is required. Over the long term, sustaining effort is especially challenging because of the high failure rates and uncertain outcomes. Having a business plan in place outlines what to do and how to plan and achieve an idea in the future. Typically, these plans outline the first 3 to 5 years of your business strategy.
Design principles
Models behind startups presenting as ventures are usually associated with design science. Design science uses design principles considered to be a coherent set of normative ideas and propositions to design and construct the company's backbone. For example, one of the initial design principles is "affordable loss".
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