The brain serves as the body’s control room, regulating all voluntary and involuntary activities. The electrical footprint of this control is seen in the form of brainwaves which change depending on the activity. Scientists have discovered that brain waves are somewhat universal; with most people displaying similar patterns during specific activities. When we experience trouble sleeping or concentrating during important tasks, it’s because our brain waves are not in sync with the mental state we are trying to achieve.
NeoRhythm neurostimulation headband is a device that is designed to produce electromagnetic waves that aim to stimulate the state of mind your brain is trying to achieve. The makers say that it is a science-backed solution that can help people sleep better, de-stress, and boost energy whenever they need to.
How it works
NeoRhythm works by emitting electromagnetic waves that create the perfect mental environment for the brain to produce the desired brainwave pattern. Studies have shown that brain waves are similar to acoustic and optical waves because they also have a specific frequency and amplitude. For each brain activity, there is a dominant as well as accompanying frequency.
NeoRhythm relies on the concept of brainwave entrainment, attempting to adjust the brain waves to external frequencies. For some time now, scientists have been fascinated by this concept. They have devised many other methods of stimulating the brain to produce specific wave patterns. However, most of these methods are invasive, involving surgical implantation of electrodes. NeoRhythm is the first headband for home use that’s capable of producing a diverse range of magnetic field intensities, thereby modulating different emotions and states of mind.
Non-invasive and safe to use
NeoRhythm is equipped with more than five magnetic-field-producing coils. According to the manufacturers, these coils are capable of separately targeting specific areas of the brain and also working in tandem to modify our mental environment. This makes it capable of offering the largest and most precise stimulation area for similar devices.
Seven stimulation programs
While similar devices in the market can only help with one state of mind, NeoRhythm has seven stimulation programs that help modify different states of mind. They include:
- Improve sleep
- Deep relaxation
- Build mental capacity- improves alertness and multitasking abilities
- Pain control
- Deep meditation
- Calm meditation
- Energy and vitality
Users can switch between the available programs on their smartphones. The manufacturers claim that the device has been subjected to two independent double-blind, placebo-controlled studies at the BION Institute for Bioelectromagnetics and New Biology. Additionally, it has been tested on 100 users and there have been numerous positive reviews.
Completely gesture-controlled
NeoRhythm’s design is such that you do not have to be tech-savvy before you can operate it. Simply tap the device twice to start or stop a chosen stimulation. As mentioned earlier, you can choose or switch between your desired stimulations via the smartphone app.
Strong and durable
NeoRhythm boasts 8 hours plus of battery life, strong enough to be there for you all through the night. If you are having trouble keeping the device on your head while sleeping, you can put it under your pillow and it would still do the job.
Pricing info
NeoRhythm neurostimulation headband is currently at the crowdfunding stage. The Indiegogo campaign has been hugely successful, generating more than 700% of its target goal with about 12 days left. You can check out the official campaign page for the available pledges and rewards.
Startup
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend to become registered, startups refer to new businesses that intend to grow large beyond the solo founder. At the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to be successful and influential. Some startups become unicorns; that is privately held startup companies valued at over US$1 billion.
Actions
Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will begin market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate their business models. The startup process can take a long period of time (by some estimates, three years or longer), and hence sustaining effort is required. Over the long term, sustaining effort is especially challenging because of the high failure rates and uncertain outcomes. Having a business plan in place outlines what to do and how to plan and achieve an idea in the future. Typically, these plans outline the first 3 to 5 years of your business strategy.
Design principles
Models behind startups presenting as ventures are usually associated with design science. Design science uses design principles considered to be a coherent set of normative ideas and propositions to design and construct the company's backbone. For example, one of the initial design principles is "affordable loss".
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