As we gain a better understanding of the devastating environmental impacts of plastic straws, it is only natural to seek better alternatives. Reusable straws appear to be the answer to this quest and we’ve had quite a few of them, including straws made of metal, silicone, and even bamboo. However, the difficulty in cleaning these straws have hampered their widespread adoption.
WonderSip is the world’s first reusable straw that can be clicked open for effective cleaning. When you click WonderSip, you expose the full interior and you can then hand wash or toss in the dishwasher like any other utensil. It’s the perfect option for every environmentally conscious person that loves sipping from a straw.
One-piece design
Despite WonderSip’s superiority to available alternatives, the design is still as simple as you expect a straw to be. WonderSip essentially features a one-piece design with a protrusion that allows you to open the straw at one end. When you open the straw, it reveals two halves that you can clean effectively. The opening line also has a tight seal, which makes it leakproof.
Convenient to clean
With WonderSip, you can say goodbye to the days of carrying around your pipe cleaner so you can clean your reusable straw after use. Simply open WonderSip with one click and you have the option of rinsing and wiping your straw or tossing it into the dishwasher. Yes, you read that right. WonderSip is completely dishwasher safe according to the manufacturers.
Available in different sizes
WonderSip is available in four different sizes, ranging from 6 inches to 10.5 inches. There’s also a wider Jumbo size that’s perfect for sipping smoothies and other thick fluids. All the straws can act as a stopper when flipped. Buyers have the option of choosing freely from any of the 9 color shades available.
Eco-friendly materials
In line with the manufacturer’s commitment to environmental conservation, both WonderSip itself and the packaging pouch use environmentally friendly materials. According to the manufacturers, WonderSip is made from premium materials that are free of BPA and other toxic materials. The packaging pouch is crafted from premium linen fiber which is biodegradable, durable, antibacterial, and water-resistant.
No weird taste or odor
Many users of reusable straws, especially those made from silicone or metal complain of a weird taste in their mouth whenever they drink with their straw. WonderSip users can rest assured they would not have this complaint. In addition, WonderSip is odorless, mildew-resistant and child-friendly.
Pricing info
WonderSip is currently at the crowdfunding stage. The Kickstarter campaign has been widely successful, generating more than 500% of the target with 16 days remaining. You can visit the official campaign page to check out the available pledges and rewards.
Startup
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend to become registered, startups refer to new businesses that intend to grow large beyond the solo founder. At the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to be successful and influential. Some startups become unicorns; that is privately held startup companies valued at over US$1 billion.
Actions
Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will begin market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate their business models. The startup process can take a long period of time (by some estimates, three years or longer), and hence sustaining effort is required. Over the long term, sustaining effort is especially challenging because of the high failure rates and uncertain outcomes. Having a business plan in place outlines what to do and how to plan and achieve an idea in the future. Typically, these plans outline the first 3 to 5 years of your business strategy.
Design principles
Models behind startups presenting as ventures are usually associated with design science. Design science uses design principles considered to be a coherent set of normative ideas and propositions to design and construct the company's backbone. For example, one of the initial design principles is "affordable loss".
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