The Claw 2.0 Multitool is on its way to completing a successful round of funding on Kickstarter, and it is easy to see why this little tool packs quite the punch when it comes to utility. Marlboro and Kane have sold over 100,000 Claw all over the world. These TSA safe multitools are designed for the convenience of travelers. Born in London, England, the Claw 2.0 has plenty of features to ensure users get plenty of functionality from their tool.
What does the Claw 2.0 do?
The Claw 2.0 multi-tool for travelers acts as a box cutter, bottle opener, pry bar, and hex driver. Currently offering lifetime warranties for Kickstarter backers, the Claw is designed to easily be transported with you wherever you need to go. In addition to its other functions, this multitool also acts as a flat-head screwdriver. As their Kickstarter page shows, this may be especially useful for traveling photographers that may need to set their equipment on rigs and tripods.
What makes the Claw 2.0 convenient for travel?
Marlboro and Kane put just as much consideration into the finer details of this multitool as they did to its functionality. To ensure that users would not be exposed to sharp edges or corners, the Claw 2.0 is made with a curved tip, which means no accidental nicks if you are keeping it in your pocket. It is also designed with an ergonomic finger ridge. This allows users to apply the maximum amount of force at the correct incline, offering an optimal amount of comfort and functionality.
As a hex driver, the Claw 2.0 offers two different sizes. This provides users with options for compatibility with their existing hex driver tools. Users can choose either one of the hexes to feed through their keyring, keeping the one they use more frequently free and clear.
What is the Claw 2.0 made out of?
The Claw 2.0 Multitool can be constructed with one of two materials. Users can choose from either Grade 5 Titanium or Stainless steel. The titanium tool is brushed and the gold steel is polished. The Claw 2.0 is designed for utility, functionality, and to be incredibly small. It’s smaller than 1.5 inches, making it comparable in size to a quarter, SD card, and an Air Pod.
Marlboro and Kane wanted to make a tool that attaches seamlessly to the things that their customers are already carrying around. The head on the Claw 2.0 makes it very easy to connect to your pocket, bag, purse, or keys.
Pricing and availability
The Claw 2.0 Multitool is currently part of a successful Kickstarter campaign that has already raised over $58,000. With about forty days left in the campaign, the Kickstarter page is presently the best way to secure your own Claw 2.0. For about $25, those interested can order their own Claw 2.0 in stainless steel and with free international shipping. Those interested in buying the Claw 2.0 in bulk can purchase a twelve-pack for $179 with free international shipping and a lifetime warranty.
Startup
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend to become registered, startups refer to new businesses that intend to grow large beyond the solo founder. At the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to be successful and influential. Some startups become unicorns; that is privately held startup companies valued at over US$1 billion.
Actions
Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will begin market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate their business models. The startup process can take a long period of time (by some estimates, three years or longer), and hence sustaining effort is required. Over the long term, sustaining effort is especially challenging because of the high failure rates and uncertain outcomes. Having a business plan in place outlines what to do and how to plan and achieve an idea in the future. Typically, these plans outline the first 3 to 5 years of your business strategy.
Design principles
Models behind startups presenting as ventures are usually associated with design science. Design science uses design principles considered to be a coherent set of normative ideas and propositions to design and construct the company's backbone. For example, one of the initial design principles is "affordable loss".
- Log in to post comments