Silicon Valley startup, Bear Robotics, is developing a line of cute robots aiming to ease the workload of human servers. The idea is to help servers, not replace them – cut waiting times for customers and decrease costs for business owners.
John Ha, a former engineer at Google, founded Bear Robotics. While working at Google, John was a frequent customer at the Kang Nam Tofu House, a Korean restaurant in Milpitas, California. When the owners decided to sell, John invested. He filled in for dishwashers, cooks and servers when someone was out sick or quit – and realized that technology could help improve the experience. He decided to build a robot and test it first at his own restaurant.
The small robot, called Penny, uses sensors to navigate the narrow and crowded spaces in a restaurant, safely avoiding obstacles along the way. The location of each table and the kitchen is programmed into the robot, which helps it create a map of the restaurant. Then servers use a tablet to summon the robot whenever food is ready and tell it where to go.
Bear Robotics believes that by making restaurant work more pleasant, restaurants will have less turnover in staff. The company does not aim to replace human servers. “Would you want to dine at a factory, or where someone with good social skills can make you feel warm?” says Ha. “Robots can’t do that.” In fact, in Ha’s experience, as waiters no longer have to be running back and forth between the kitchen and the tables, they can focus more on customer service, which in turn increases their tips.
The company is now testing Penny in other Bay Area restaurants, trying out “her” behavior in different environments and handling different types of food.
Penny’s success has resulted in Ha planning to sell the Kang Nam Tofu House, and solely focus on Bear Robotics.
“I hope our solutions improve the working environment for the restaurant and restaurant employees can live more like middle-class citizens,” he said.
“That’s really what I want to achieve: change the way that a restaurant is operated.”
Startup
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend to become registered, startups refer to new businesses that intend to grow large beyond the solo founder. At the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to be successful and influential. Some startups become unicorns; that is privately held startup companies valued at over US$1 billion.
Actions
Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will begin market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate their business models. The startup process can take a long period of time (by some estimates, three years or longer), and hence sustaining effort is required. Over the long term, sustaining effort is especially challenging because of the high failure rates and uncertain outcomes. Having a business plan in place outlines what to do and how to plan and achieve an idea in the future. Typically, these plans outline the first 3 to 5 years of your business strategy.
Design principles
Models behind startups presenting as ventures are usually associated with design science. Design science uses design principles considered to be a coherent set of normative ideas and propositions to design and construct the company's backbone. For example, one of the initial design principles is "affordable loss".
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