Oral care is an important part of general health. Toothbrushes are about the first thing that comes to mind when you think about oral care. While there have been numerous attempts to make great toothbrushes, a lot of people still battle with cavities, gum disease, bad breath, and a host of other preventable oral health problems. The manufacturers of the Encompass toothbrush view the problem from a different lens. Maybe the real problem with oral care is not the toothbrushes in the market. Maybe the problem is you.
The Encompass brush could be a game-changing toothbrush that eliminates human error while brushing. You probably have heard from your dentist that you should “brush your teeth for at least two minutes, applying just the right amount of pressure, at the right angles, while covering all teeth surfaces uniformly.” If the statistics are anything to go by, only 1 out of 10 people do this correctly. Encompass guarantees an ideal brushing within 20 seconds and ultimately prevent all the common oral health problems. It is being advertised as the fastest, smartest, and most-effective way of keeping your teeth clean and maintaining a top-notch oral health.
Design and features
You can think of Encompass as an automatic toothbrush with its bristles housed in a J-shaped brush head. The J-shape makes the brush more comfortable and easy to use and allows it to conform to everybody’s mouth. When inserted into the mouth, the brush uniformly covers all the teeth on one side of the mouth. The brushing action is fueled by a pump in the handle that drives air through a custom-designed bladder which in turn inflates and deflates at about one hundred strokes per second. This automated movement of the bristles effectively cleans the side of the mouth in which the brush is placed.
Full coverage bristles
Encompass brush has fine, soft bristles that promise full teeth coverage while being gentle on your gums. The coverage is further enhanced by the unique J-shape of the brush head with flex fingers and longitudinal flex point that’s flexible enough to adjust to any kind of mouth and teeth. This provides a custom fit that ensures proper bristle contact for every tooth.
Ergonomic handle and rechargeable battery
The encompass brush features a truly ergonomic handle that is both light and comfortable. You no longer have to worry about how well a brush fits your hand before buying. Moreover, you’re not actively involved in the brushing process. All you’re required to do is hold the handle, push the power button and switch sides when necessary. The brush is powered by a rechargeable battery that’s strong enough to last for 14 days.
Pricing info
Encompass toothbrush is currently at the crowdfunding stage. The Indiegogo campaign has generated more than 600% of the target amount with 18 days remaining. You can check out the official campaign page for the available pledges and rewards.
Startup
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend to become registered, startups refer to new businesses that intend to grow large beyond the solo founder. At the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to be successful and influential. Some startups become unicorns; that is privately held startup companies valued at over US$1 billion.
Actions
Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will begin market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate their business models. The startup process can take a long period of time (by some estimates, three years or longer), and hence sustaining effort is required. Over the long term, sustaining effort is especially challenging because of the high failure rates and uncertain outcomes. Having a business plan in place outlines what to do and how to plan and achieve an idea in the future. Typically, these plans outline the first 3 to 5 years of your business strategy.
Design principles
Models behind startups presenting as ventures are usually associated with design science. Design science uses design principles considered to be a coherent set of normative ideas and propositions to design and construct the company's backbone. For example, one of the initial design principles is "affordable loss".
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