Bringing a cooler to a day at the beach or a picnic by the lake is part of what makes a summer day out so magical. You’re away from your kitchen and your fridge, but you can still enjoy frosty-cold drinks, ice cream and other chilled food at leisure. One drawback of a traditional cooler, however, is that it relies on ice, which inevitably leaves everything in the cooler wet, soggy and miserable! On top of that, the cooler is heavy and its contents harder to find.
Enter: GoSun Chillest – the Ultimate Outdoor Cooler
The problems of ice are solved by this innovative cooler, the GoSun Chillest. It’s a solar-powered cooler box that can use its own battery and the power of the Sun’s rays to keep its contents chilled, and do so without using any ice. It can keep contents cool for up to 10 hours, and is built with two cooling zones for chilled or frozen goods.
Startup
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend to become registered, startups refer to new businesses that intend to grow large beyond the solo founder. At the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to be successful and influential. Some startups become unicorns; that is privately held startup companies valued at over US$1 billion.
Actions
Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will begin market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate their business models. The startup process can take a long period of time (by some estimates, three years or longer), and hence sustaining effort is required. Over the long term, sustaining effort is especially challenging because of the high failure rates and uncertain outcomes. Having a business plan in place outlines what to do and how to plan and achieve an idea in the future. Typically, these plans outline the first 3 to 5 years of your business strategy.
Design principles
Models behind startups presenting as ventures are usually associated with design science. Design science uses design principles considered to be a coherent set of normative ideas and propositions to design and construct the company's backbone. For example, one of the initial design principles is "affordable loss".
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