One’s quality of sleep is directly related to productivity, health, and well-being. According to The Sleep Council, 40% of people report feeling more positive, 33% report feeling happier, and 25% are more productive when they get a good night’s sleep. Curiously, about 20% of adults all over the world report not getting enough sleep.
In a bid to overcome their sleep troubles, many people resort to taking sleeping pills almost on a daily basis. Unfortunately, the daily use of these sleeping pills comes at a price; users complain of side effects such as dependency and addiction, amnesia, as well as drowsiness during the day.
What is Modius SLEEP?
Modius SLEEP is a drug-free solution designed to improve your sleep. The technology is non-invasive and it works by actively stimulating the deep parts of the brain with a safe electrical pulse. As a result, manufacturers claim that users fall asleep quicker and stay asleep for longer.
The invention has been tipped as a breakthrough in sleep science and it has the potential to completely transform your sleeping habits. According to the manufacturers, ‘extensive research has shown that using Modius SLEEP for just 30 minutes before bed improves sleep quality, allowing you to wake up revitalized, refreshed and ready to take on the day.’
Whether you find it difficult to fall asleep or find it impossible to sleep back anytime you wake up in the night, Modius SLEEP is the smart and safe sleep solution that promises to help you forget your sleep troubles.
How it works
Modius SLEEP works by sending an electric pulse into vestibular nerve, influencing the areas of the hypothalamus and brain stem that control circadian rhythm and sleep patterns. The device is specially designed to help people avoid sedatives and sleeping pills. Most drugs used by people who have difficulty sleeping do not address the underlying problem. As a result, the users have to keep using them and their effectiveness diminishes with time. Worse still, their side effects become more pronounced. Modius SLEEP promises to take you out of this unending loop and help you sleep better for good. The device aims to help you:
- Fall asleep faster
- Wake up less during the night
- Feel more energized during the day
- Improve your overall sleep quality
What makes Modius SLEEP different?
There are a thousand and one ‘sleep headsets’ out there but most of them are limited to reading brain-wave activity. Modius SLEEP, on the other hand, does not stop at reading brain-wave activity. Its pioneering neurostimulation technology aims to affect your sleep in a positive way. According to the manufacturers, the vast majority of Modius SLEEP users report a significant improvement in their everyday life.
Pricing info
Modius SEEP is currently at the crowdfunding stage. The Indiegogo campaign has been hugely successful thus far, generating more than 200% of its target goal with over 20 days left. You can visit the official campaign page to check out the available pledges and rewards.
Startup
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend to become registered, startups refer to new businesses that intend to grow large beyond the solo founder. At the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to be successful and influential. Some startups become unicorns; that is privately held startup companies valued at over US$1 billion.
Actions
Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will begin market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate their business models. The startup process can take a long period of time (by some estimates, three years or longer), and hence sustaining effort is required. Over the long term, sustaining effort is especially challenging because of the high failure rates and uncertain outcomes. Having a business plan in place outlines what to do and how to plan and achieve an idea in the future. Typically, these plans outline the first 3 to 5 years of your business strategy.
Design principles
Models behind startups presenting as ventures are usually associated with design science. Design science uses design principles considered to be a coherent set of normative ideas and propositions to design and construct the company's backbone. For example, one of the initial design principles is "affordable loss".
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