The World Health Organization estimates that there are about 360,000 annual drowning deaths all over the world. This makes drowning the third leading cause of unintentional injury death worldwide. OneUp is a simple device that is designed to provide on-the-go safety for any water activity. Whether you’re going for a fishing trip, pool day, vacation by the beach or any other water activity, OneUp provides the peace of mind you need to enjoy your marine experience. The device is portable and can easily fit into your backpack, beach bag, and even your glove compartment.
Design and Features
OneUp is a rugged, portable device that is made from Thermoplastic polyurethane (TPU). This material is known for its excellent elasticity and resistance to abrasion. OneUp comes with the perfect weight and size for throwing. It doesn’t get blown off course by strong wind or currents. Simply toss it in the direction of anyone that needs help and they can hold on to it as a flotation device.
The Inflation Process
OneUp inflates once it comes in contact with water. The inflation technology employs a sensor that activates the device’s salt pod. The sensor employed has enjoyed widespread use in naval and aeronautical security. Its sensitivity is not up for debate. Once the salt pod is dissolved, a spring is released. The spring, in turn, triggers the opening of the CO2 cartridge and the gas released inflates the tube. The inflation process does not take more than 2 seconds! OneUp inflates well on both freshwater and saltwater. As long as there is enough water to dissolve the salt pod, you can trust one-up to act as the perfect life preserver.
Reusing OneUp
Once you buy your OneUp, you do not need to purchase another life preserver for at least another four years. You can reuse the device as many times as you need to. All you have to do is replace the dissolved salt pod and CO2 cartridge after every use. To reuse your OneUp:
- Twist on the new CO2 cartridge
- Replace the salt pod
- Fold the floatation back up
- Pack your device back in its container
Pricing info
You can place an order for OneUp via the official website. The single pack costs €99. The rearming kit is also available for purchase.
Startup
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend to become registered, startups refer to new businesses that intend to grow large beyond the solo founder. At the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to be successful and influential. Some startups become unicorns; that is privately held startup companies valued at over US$1 billion.
Actions
Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will begin market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate their business models. The startup process can take a long period of time (by some estimates, three years or longer), and hence sustaining effort is required. Over the long term, sustaining effort is especially challenging because of the high failure rates and uncertain outcomes. Having a business plan in place outlines what to do and how to plan and achieve an idea in the future. Typically, these plans outline the first 3 to 5 years of your business strategy.
Design principles
Models behind startups presenting as ventures are usually associated with design science. Design science uses design principles considered to be a coherent set of normative ideas and propositions to design and construct the company's backbone. For example, one of the initial design principles is "affordable loss".
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