Despídete (no tan) cariñosamente de los frustrantes viajes diarios al trabajo por la mañana y por la noche con esta solución innovadora para la movilidad urbana: el Birò. Este viajero personal de 4 ruedas 100 por ciento eléctrico comenzó su vida en Italia como la creación de Estrima y su CEO Matteo Maestri. Ahora exporta y ofrece sus características únicas a ciudades de todo el mundo.
Compacto y versátil
El Birò se conduce como un coche eléctrico de 4 ruedas. Sin embargo, su tamaño compacto significa que se puede conducir en áreas donde no se permite el tráfico, así como en las carreteras. Los conductores del EV obtienen lo mejor de ambos mundos y pueden evitar los atascos de tráfico en cada esquina. Puede tomar su viaje de 40 minutos en su SUV crossover y convertirlo en un viaje de 10 minutos en el Birò. Esa es una excelente manera de reducir el estrés de la vida en la ciudad. Aún mejor, es tan pequeño que puedes aparcarlo en cualquier lugar.
El Birò tiene una velocidad máxima estándar de 45 km/h (28 mph), pero si agrega el paquete "Bolt", puede elevarse hasta 60 km/h (37 mph) para una conducción más segura en la ciudad. Es más fácil seguir la corriente cuando se agrega a Bolt.
Batería extraíble
El EV viene con 2 opciones de batería, la primera es la batería de corto alcance "Re-move". Tiene un alcance de 55 km (34 millas) y tarda de 2 a 4 horas en recargarse. La segunda opción es la batería "Maxi Lithium" de mayor autonomía. Ofrece una autonomía de 100 km (62 millas) y tarda de 3 a 6 horas en recargarse.
La batería más pequeña, "Re-move", es removible y emerge con una conveniente manija de arrastre y ruedas como un juego de equipaje. Simplemente puede llevarlo a su oficina u otro lugar de trabajo y comenzar a recargarlo para el viaje a casa nuevamente.
Habitación para dos y bien protegida
Compacto como es el Birò, sigue siendo un biplaza. Así que es perfecto para parejas que trabajan y necesitan viajar juntos a la ciudad. Debido a que es una cabina completamente cerrada, el automóvil lo mantendrá abrigado y seco sin importar lo que la naturaleza le depare. Incluso hay un limpiaparabrisas en la parte delantera para los días de lluvia, así como espejos retrovisores, intermitentes y faros.
Para mayor seguridad y estabilidad, Birò viene con 4 frenos de disco y su estructura está hecha de un resistente tubo de acero de 3 mm con plástico ABS de alta densidad para una mayor absorción de impactos. Los neumáticos de 175 mm de ancho brindan una gran tracción en la carretera y las superficies amplias y transparentes de la cabina de pasajeros garantizan la máxima visibilidad con vistas de 345 grados desde el asiento del conductor.
¡Elige tu Birò y muévete!
Birò viene en cuatro variantes principales: Summer, Winter, Big, Box.
El Birò Summer es el modelo estándar pero sin puertas para que puedas disfrutar del aire libre. El modelo Winter tiene puertas que quitas y vuelves a colocar para que puedas adaptar el auto a los cambios de estación.
Los modelos Big y Box restantes ofrecen soluciones de almacenamiento de 300 litros en la parte trasera del Birò para aquellos que necesitan llevar más con ellos en su viaje habitual. The Box tiene una escotilla trasera modular personalizable que puedes adaptar para transportar casi cualquier cosa.
Birò Summer comienza en £ 8,990 ($ 12,430)
Birò Winter comienza en £ 10,990 ($ 15,195)
Birò Big comienza en £ 12,490 ($ 17,269)
Birò Box comienza en £ 12,990 ($ 17,960)
También hay disponibles otras opciones personalizables que se sumarán a ese precio base, como la elección de la batería y el paquete Bolt.
Say a (not so) fond farewell to frustrating morning and evening commutes with this innovative solution to urban mobility — the Birò. This 100-percent electric, 4-wheeled personal commuter started its life in Italy as the creation of Estrima and its CEO Matteo Maestri. Now it is exporting and offering its unique features to cities around the world.
Compact and versatile
The Birò drives like a 4-wheel electric car. However, its compact size means it can be driven into areas other traffic isn’t allowed as well as on the roads. Drivers of the EV get the best of both worlds, and can avoid traffic jams at every turn. You can take your 40-minute commute in your crossover SUV and convert it into a 10-minute ride in the Birò. That’s a great way to reduce the stress of city life. Even better, it’s so small that you can park it just about anywhere.
The Birò has a standard top speed of 45km/h (28mph), but if you add the “Bolt” package, then it can be raised up to 60km/h (37mph) for safer city driving. It’s easier to go with the flow when you have Bolt added.
Removable battery
The EV comes with 2 battery options, the first being the short-range “Re-move” battery. It has a range of 55km (34 miles) and takes from 2 to 4 hours to recharge. The second option is the longer-range “Maxi Lithium” battery. It gives a range of 100km (62 miles) and takes from 3 to 6 hours to recharge.
The smaller battery, “Re-move” is removable and emerges with a convenient drag handle and wheels like a set of luggage. You can simply wheel it into your office or other place of work and set about recharging it for the ride home again.
Room for two and well protected
Compact as the Birò is, it’s still a two-seater. So it’s perfect for working couples who need to travel into the city together. Because it’s a fully enclosed cabin, the car will keep you warm and dry no matter what nature throws at you. There’s even a windshield wiper on the front for rainy days, as well as rear-view mirrors, turn signals and headlights.
For added safety and stability, Birò comes with 4 disc brakes and its frame is made from sturdy 3mm steel tubing with high-density ABS plastic for extra shock absorption. The 175mm-wide tires give great traction on the road, and the wide, transparent surfaces of the passenger cabin ensure maximum visibility with 345-degree views from the driver’s seat.
Choose your Birò and get moving!
Birò comes in four main variants: Summer, Winter, Big, Box.
The Birò Summer is the standard model but with no doors so you can enjoy the open air. The Winter model has doors you remove and re-attach so you can adapt the car to the changing seasons.
The remaining Big and Box models offer 300-liter storage solutions on the back of the Birò for those who need to carry more with them on their usual commute. The Box has a customizable modular rear hatch that you can adapt to transport almost anything.
- Birò Summer starts at £8,990 ($12,430)
- Birò Winter starts at £10,990 ($15,195)
- Birò Big starts at £12,490 ($17,269)
- Birò Box starts at £12,990 ($17,960)
Further customizable options are also available that will add to that base price, such as battery choice and Bolt package.
Startup
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend to become registered, startups refer to new businesses that intend to grow large beyond the solo founder. At the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to be successful and influential. Some startups become unicorns; that is privately held startup companies valued at over US$1 billion.
Actions
Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will begin market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate their business models. The startup process can take a long period of time (by some estimates, three years or longer), and hence sustaining effort is required. Over the long term, sustaining effort is especially challenging because of the high failure rates and uncertain outcomes. Having a business plan in place outlines what to do and how to plan and achieve an idea in the future. Typically, these plans outline the first 3 to 5 years of your business strategy.
Design principles
Models behind startups presenting as ventures are usually associated with design science. Design science uses design principles considered to be a coherent set of normative ideas and propositions to design and construct the company's backbone. For example, one of the initial design principles is "affordable loss".
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