Fondée par le professeur du MIT Carlo Ratti, la société de production de bars Makr Shakr est dans l'optique de marier la technologie à la vie nocturne. Ils offrent aux barmen une nouvelle expérience grâce à leurs concepts uniques, combinant les racines du barman avec la technologie alimentaire à travers l'avenir de la collaboration homme-machine. Le dernier de ces concepts est un couple de bars robotisés sur le toit que l'entreprise a ouverts dans les villes prestigieuses de Milan, en Italie et à Londres, en Angleterre. À Milan, le bar robotique est le tout premier bar robotique de la ville, tandis qu'à Londres, le bar est exposé dans le cadre d'une exposition intitulée AI: More than Human.
The View, l'emplacement Makr Shakr Milan, a ouvert ses portes le 26 juillet 2019 où il surplombe la cathédrale de Milan depuis le toit du luxueux TownHouse Duomo. À The View, les clients peuvent déguster des cocktails classiques préparés par les robots de la maison, ou même obtenir des cocktails sans alcool tels que le T + à base de The View, à base de liqueur de thé à la bergamote spécialement conçue pour cet endroit. Le bar utilise un robot inspiré des mouvements du célèbre danseur et chorégraphe Marco Pelle et est disponible à la location.
La machine dispose de deux bras robotiques qui peuvent préparer et servir n'importe quelle boisson à la perfection en quelques secondes. Les clients peuvent commander en utilisant l'application mobile exclusive de Makr Shakr, où ils peuvent choisir parmi des recettes prédéfinies, ou concevoir et étiqueter leurs propres cocktails uniques depuis leur téléphone. La configuration donne aux gens la possibilité de faire quelque chose que peu de gens ont eu l'occasion de faire jusqu'à présent : interagir avec la technologie de la robotique industrielle et voir à quel point elle influence le monde dans lequel nous vivons.
Toni, l'homologue londonien du bar de Milan, fera ses débuts le 7 août à 18 heures et mettra ses homologues barmans humains à l'épreuve. Il pourra réaliser une variété de cocktails et de mocktails, dont une nouvelle création intitulée More than Human qui a été conçue spécifiquement pour l'exposition. Il y aura également un concours pour créer un Negroni parfait afin de célébrer le 100e anniversaire du cocktail italien.
Makr Shakr a été lancé en 2014 et est devenu une entreprise indépendante qui a servi plus d'un million de cocktails à des milliers de personnes dans le monde. Les barres robotisées de Makr Shakr se trouvent sur les navires de croisière Royal Caribbean, ainsi que dans d'autres endroits aux États-Unis, en France et au Royaume-Uni.
Founded by MIT professor Carlo Ratti, the bar producing company Makr Shakr is in the line of marrying technology with nightlife. They give bar goers a new experience through their unique concepts, combining barman roots with food tech through the future of human-machine collaboration. The latest of these concepts are a couple of rooftop robotic bars that the company has opened in the high profile cities of Milan, Italy and London, England. In Milan, the robotic bar is the first ever robotic bar in the city, while in London the bar is on display as part of an exhibition entitled AI: More than Human.
The View, the Makr Shakr Milan location, opened on July 26, 2019 where it overlooks Milan’s cathedral from the rooftop of the luxury TownHouse Duomo. At The View, guests get to enjoy classic cocktails prepared by the in-house robots, or even get mocktails such as the T+based The View, made with bergamot tea liquor that was crafted especially for this location. The bar utilizes a robot modeled on the moves of famous dancer and choreographer Marco Pelle, and is available for rent.
The machine features two robotic arms that can prepare and serve any drink to perfection within seconds. Guests can order using Makr Shakr’s exclusive mobile app, where they can choose from preset recipes, or design and label their own unique cocktails all from their phone. The setup gives people the opportunity to do something few people have had a chance to so far: interact with industrial robotics technology and see just how it’s influencing the world we live in.
Toni, the Milan bar’s London counterpart, will debut on August 7th at 6 pm, and put its human bartender counterparts to the test. It will be able to make a variety of cocktails and mocktails, including a new creation called More than Human which has been designed specifically for the exhibition. There will also be a competition to create a perfect Negroni in order to celebrate the 100th anniversary of the Italian cocktail.
Makr Shakr launched in 2014 and has become an independent company that has served over 1 million cocktails to thousands around the world. Makr Shakr’s robotic bars can be found on Royal Caribbean Cruise ships, as well as other locations in the US, France and the United Kingdom.
Startup
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