Fundada por el profesor del MIT Carlo Ratti, la empresa productora de bares Makr Shakr está en la línea de unir la tecnología con la vida nocturna. Brindan a los asistentes a los bares una nueva experiencia a través de sus conceptos únicos, que combinan las raíces del barman con la tecnología de los alimentos a través del futuro de la colaboración entre humanos y máquinas. El último de estos conceptos son un par de barras robóticas en la azotea que la compañía ha abierto en las ciudades de alto perfil de Milán, Italia y Londres, Inglaterra. En Milán, la barra robótica es la primera barra robótica en la ciudad, mientras que en Londres la barra se exhibe como parte de una exhibición titulada AI: More than Human.
The View, la ubicación de Makr Shakr Milán, abrió sus puertas el 26 de julio de 2019 y tiene vista a la catedral de Milán desde la azotea del lujoso TownHouse Duomo. En The View, los huéspedes pueden disfrutar de cócteles clásicos preparados por los robots internos, o incluso obtener cócteles sin alcohol como el The View basado en T +, elaborado con licor de té de bergamota que fue elaborado especialmente para esta ubicación. El bar utiliza un robot inspirado en los movimientos del famoso bailarín y coreógrafo Marco Pelle, y está disponible para alquilar.
La máquina cuenta con dos brazos robóticos que pueden preparar y servir cualquier bebida a la perfección en segundos. Los huéspedes pueden realizar pedidos utilizando la aplicación móvil exclusiva de Makr Shakr, donde pueden elegir entre recetas preestablecidas o diseñar y etiquetar sus propios cócteles únicos, todo desde su teléfono. La configuración brinda a las personas la oportunidad de hacer algo que pocas personas han tenido la oportunidad de hacer hasta ahora: interactuar con la tecnología de robótica industrial y ver cómo está influyendo en el mundo en el que vivimos.
Toni, la contraparte del bar de Milán en Londres, debutará el 7 de agosto a las 6 pm y pondrá a prueba a sus contrapartes de bartenders humanos. Podrá hacer una variedad de cócteles y cócteles sin alcohol, incluida una nueva creación llamada More than Human que ha sido diseñada específicamente para la exposición. También habrá un concurso para crear un Negroni perfecto con el fin de celebrar el centenario del cóctel italiano.
Makr Shakr se lanzó en 2014 y se ha convertido en una empresa independiente que ha servido más de 1 millón de cócteles a miles de personas en todo el mundo. Las barras robóticas de Makr Shakr se pueden encontrar en los cruceros de Royal Caribbean, así como en otros lugares de los EE. UU., Francia y el Reino Unido.
Founded by MIT professor Carlo Ratti, the bar producing company Makr Shakr is in the line of marrying technology with nightlife. They give bar goers a new experience through their unique concepts, combining barman roots with food tech through the future of human-machine collaboration. The latest of these concepts are a couple of rooftop robotic bars that the company has opened in the high profile cities of Milan, Italy and London, England. In Milan, the robotic bar is the first ever robotic bar in the city, while in London the bar is on display as part of an exhibition entitled AI: More than Human.
The View, the Makr Shakr Milan location, opened on July 26, 2019 where it overlooks Milan’s cathedral from the rooftop of the luxury TownHouse Duomo. At The View, guests get to enjoy classic cocktails prepared by the in-house robots, or even get mocktails such as the T+based The View, made with bergamot tea liquor that was crafted especially for this location. The bar utilizes a robot modeled on the moves of famous dancer and choreographer Marco Pelle, and is available for rent.
The machine features two robotic arms that can prepare and serve any drink to perfection within seconds. Guests can order using Makr Shakr’s exclusive mobile app, where they can choose from preset recipes, or design and label their own unique cocktails all from their phone. The setup gives people the opportunity to do something few people have had a chance to so far: interact with industrial robotics technology and see just how it’s influencing the world we live in.
Toni, the Milan bar’s London counterpart, will debut on August 7th at 6 pm, and put its human bartender counterparts to the test. It will be able to make a variety of cocktails and mocktails, including a new creation called More than Human which has been designed specifically for the exhibition. There will also be a competition to create a perfect Negroni in order to celebrate the 100th anniversary of the Italian cocktail.
Makr Shakr launched in 2014 and has become an independent company that has served over 1 million cocktails to thousands around the world. Makr Shakr’s robotic bars can be found on Royal Caribbean Cruise ships, as well as other locations in the US, France and the United Kingdom.
Startup
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend to become registered, startups refer to new businesses that intend to grow large beyond the solo founder. At the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to be successful and influential. Some startups become unicorns; that is privately held startup companies valued at over US$1 billion.
Actions
Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will begin market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate their business models. The startup process can take a long period of time (by some estimates, three years or longer), and hence sustaining effort is required. Over the long term, sustaining effort is especially challenging because of the high failure rates and uncertain outcomes. Having a business plan in place outlines what to do and how to plan and achieve an idea in the future. Typically, these plans outline the first 3 to 5 years of your business strategy.
Design principles
Models behind startups presenting as ventures are usually associated with design science. Design science uses design principles considered to be a coherent set of normative ideas and propositions to design and construct the company's backbone. For example, one of the initial design principles is "affordable loss".
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